Meet Alex
Based in Calgary, Alberta, Alex Southam has been representing leading footwear and lifestyle brands across Western Canada since 2006. With nearly two decades of experience, Alex has built trusted relationships with retailers from the Prairies to the Rockies, known for her efficiency, authenticity, and unwavering commitment to results.
As one retailer put it, “Alex, you’re the most efficient person I know.” That drive to deliver is what defines her approach — professional, proactive, and relationship-first.
Southam Sales was built on a simple principle: strong relationships create strong brands. Representing manufacturers and suppliers in the Lifestyle, Farm & AG, and Industrial categories, the agency serves Alberta, Saskatchewan, Manitoba, and the Northwest Territories — helping brands grow their market share while keeping retailers supported and informed.
Rooted in the entrepreneurial spirit of the West, Southam Sales blends strategic insight with hands-on service. Alex believes in staying connected to the market through regular store visits, trade show participation, and one-on-one collaboration — ensuring every brand she represents stays top of mind and well-positioned for success.
Get in touch
Curious about any of our brands or looking to bring them into your store? We’d love to connect!
Whether you’re interested in setting up a meeting, booking a spot at an upcoming tradeshow, or simply learning more about our collections, Southam Sales is here to help. Our team can assist with everything from B2B access, marketing materials, and merchandising support to staff pro-deal codes, promotional assets, and product training — whatever you need to help your store succeed.
Fill out the contact form below, and we’ll get back to you as soon as possible — or reach out directly using the info below:
Email: alex@southamsales.com
Phone: 403-990-2009