Ruthless Rednecks
Southam Sales is proud to represent Ruthless Rednecks across Canada — bringing bold attitude, rugged authenticity, and true country spirit from coast to coast.
Born from the backroads and built for those who live life wide open, Ruthless Rednecks is more than a brand — it’s a lifestyle. Known for its authentic designs, premium-quality apparel, and rebellious spirit, the brand celebrates hard work, horsepower, and the people who aren’t afraid to get their hands dirty.
From graphic tees and trucker hats to rugged outerwear and accessories, Ruthless Rednecks combines comfort with attitude — made for rodeos, workdays, and nights around the fire. Every piece tells a story of resilience, community, and the pride of living life on your own terms.
Whether you’re out on the range, in the shop, or just kicking back with friends, Ruthless Rednecks delivers gear that looks good, feels great, and stands for something real.
Instagram: @ruthlessrednecks
Facebook: Ruthless Rednecks
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![Back of a person wearing a black T-shirt with the words "Support your local dirtbag" and "Ruthless Rednecks" printed on it, standing outdoors in a wooded area with trees and a cloudy sky.]()
Fall 2026 Assets
Click here to access your Fall 2026 pre-booking assets — catalogues, linesheets, and more.
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![A young woman with curly hair wearing a cap, large reflective sunglasses, and a graphic t-shirt, making a rock on hand gesture while sticking out her tongue.]()
Spring 2026 Catalogue
Click here to download the Ruthless Rednecks Spring 2026 Catalogue! Get Ruthless in your store today!
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![Various stickers and a helmet with a skull logo on a wooden table. The stickers feature slogans and graphics related to 'Rednecks' and 'Rebels'.]()
ATS Order Form
Click here to place your orders on our ATS Order Sheet, whether for upcoming bookings or ATS stock. It’s quick, easy, and convenient to order.
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![A young boy wearing a gray baseball cap, glasses, a brown Carhartt jacket, and blue Muck boots, sits inside a tractor with a snowy background visible through the windows. A black hat with white text and logo, and a black backpack, rest nearby.]()
Marketing Links
Marketing links are coming soon, but for now, just email your requests and we’ll get back to you as soon as possible!
Get in Touch
Interested in carrying Ruthless Rednecks in your store? We’d love to hear from you!
Whether you need B2B access, have product or marketing questions, or are looking for staff pro-deal codes, merchandising support, or promotional assets, we’re here to help. Simply fill out the form, and we’ll get back to you as soon as possible — or reach out directly using the contact info below.
Email: alex@southamsales.com
Phone: 403-990-2009